Russell Brand may be a foot taller than Dudley Moore (well, 10½ inches to be exact), but the Brit actor who played Aldous Snow to great effect in Forgetting Sarah Marshall (2008), Get Him To The Greek (now playing), and infamously hosted the 2008 and 2009 MTV Video Music Awards, is lined up for a remake of Moore’s greatest hit, Arthur (1981). Arthur, you may recall, is a rich drunk with a happy-go-lucky attitude. Casting Brand in the role seems like a good idea, easy to imagine. Perhaps too easy. I guess the reality is they’re casting Aldous Snow in the role, not Russell Brand. Maybe they should change the character’s name from Arthur to Aldous and make it easy on everyone. What I’m really suggesting is this: Why not follow the model being used in Get Him To The Greek? Brand could make a career of playing Snow in every movie he appears. A running gag for the audience. Hop from film to film in character. It’s not as far-fetched as you might think. That’s what movie stars do, isn’t it? No matter what role they play, you always know it’s them. They transcend each role by their very presence.
Of course, Aldous Snow is not a real person. He’s an alter ego. A movie character the actor inhabits so completely it’s hard to tell where the role ends and the person begins. Aldous Snow is to Russell Brand what Borat and Brüno are to Sacha Baron Cohen. Well I say if it ain’t broke, why fix it?
If he plays his cards right, Russell Brand . . . I mean Aldous Snow, can be the first movie character in motion picture history who becomes a movie star in his own right.
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